HOW WE WORK
Direct, practical, and grounded in having actually done it. If you’re launching, scaling, restructuring, or working out why a busy restaurant still isn’t a profitable one – this is where to start.
CONSULTING SERVICES
Identity.
Where most hospitality businesses win or lose, long before a plate goes out. Identity defines what the business stands for, who it’s for, and how every decision – menu, pricing, tone, aesthetic, guest experience – carries that consistently.
Right for you if: you’re shaping a new concept, repositioning one that’s drifted, or you know the business works but can’t quite say why it’s different.
How it works: a focused piece of work – usually around four weeks – through concept, narrative, positioning, menu and pricing, and tone of voice. Delivered as a clear framework the whole team can work from.
Alignment.
A strong identity only works if the business behind it can deliver it. Alignment embeds the brand into the systems and behaviours guests actually experience – cost structures, recruitment, team culture, the operational detail that decides whether the identity holds up under pressure.
Right for you if: the business has grown faster than its systems, the team isn’t delivering the experience you intended, or costs are running ahead of revenue.
How it works: an operational review and a clear plan – finding where the identity breaks down in practice and building the path to fix it. Usually four to six weeks, with ongoing advisory available.
Structure.
The businesses that scale are the ones that built the right foundations early. Structure covers the commercial and governance decisions that decide whether growth is profitable – cost of sales, supplier strategy, overhead control, tax and reporting – the numbers that give clarity before the next move.
Right for you if: you’re preparing to raise, opening the next site, or running a business that looks successful from the outside but feels fragile from the inside.
How it works: a commercial foundations review – the numbers, the structure, and the decisions that need making before the next stage of growth. Delivered as a clear assessment with specific, actionable recommendations.
Build.
When the identity is defined and the structure is sound, the build is where it becomes real. Build covers the property decisions, feasibility, lease strategy, design coordination and delivery oversight that take a concept from paper to open doors – so every site feels considered, efficient and consistent.
Right for you if: you’re opening a site, expanding an estate, or running a capital project without a client-side operator in your corner.
How it works: advisory and oversight across the full build – from site selection and lease negotiation through to design sign-off and operational launch. Scope tailored to the project.
Not sure where to start?
Start with a conversation. Most work begins with a call — what you're facing, where the pressure is, and whether we're the right fit. If we're not, I'll say so.
hello@groundupprojects.co.uk